5 Logo Design Myths That Will Wreck Your Brand
Being a designer, you know the value of a professional logo to any business. It represents the persona of a company, tells the story and also conveys brand ideology to the customers. Perceived regularly by customers, poorly designed emblem could ruin the overall business’ image.
No matter what and how great your logo designs are, you have to face worst consequences if your logo makes any slip-up. That is why most of the companies are investing so much of time and money on hiring the best freelancer to create the best emblem for their business.
Sometimes, paying lots of money and time on logos can also not help you. I have seen many companies struggling with creating an effective emblem for their business.
It is not just how your brand’s logo looks, it has to be interactive with its customers, and delivers its brand message successfully.
To assist both experienced and new designers to lessen the issues, I’ve compiled a list of common myths to avoid:
1. A Logo Might or Might Not Be Unique
From design to almost every second thing, copyright and trademark violation is common on the internet. One common excuse made by designers is that they cannot afford to research and create a unique design.
It is very easy to steal others efforts, but it will give your business only figure to mouth look. Either your logo is from a famous brand or startup business, don’t steal another logo in the hopes of a fast buck.
2. A Logo Should Be Complex - Heavy Ornamentations
Let's assume, you have just stepped into the designing industry with so many ideas bursting in your mind. In the excitement of creating best logo within a tight deadline you’ve created a complicated design and ultimately lacking clarity. The primary purpose of a logo is to depict brand’s ideology. If the logo is complex, it won’t portray the actual message of the company. Unclear Logo reacts negatively to the brand identity. The key to making your logo stand out is:
Keep things simple, vivid, and expressive.
3. Logo's Color Does Not Play Any Significant Role in Saying Anything about Your Company
When it comes to logo, another mistake many designers make is choosing an irrelevant color for their logo. No doubt, in logos color is one of the most important things to attract more eyeballs and build a memorable brand identity. There’re numerous color tools available online where you can generate complementary color palettes. But, it will benefit you to involve your customers and ask what colors appeal to them.
4. Poor Font Choice Is Not a Matter of Mistake
Another common myth or mistake I’ve seen many designers doing is taking typography for granted. The visual component, overall style, and appearance of your logo are essential for today. Here are some of the most crucial principles:
• Study the basics of the art
• Choose a font you think in creating an efficient result
• Learn the art of fine-tuning the space between characters
• Avoid using too many fonts and styles
• Practice correct alignment
• Bring typographic hierarchy into play and produce logical and visual balance
5. A Logo Has To Be Timeless
Since ages, we’ve heard that logo should be not only interactive but also timeless. What does it mean to have an eternal or timeless logo for business? Timeless logos are those that remain interactive for the people of future. But today, trendy and timeless are considered as an antonym to each other. Your logo should represent your brand’s real persona and should be trendy.
Consider these five designs and try to avoid them while making your brand's logo.