Top 5 Techniques for Logo Designing
Logo designing is no more a game of child or a breeze as many of us who know less or no about designing merely think of. The field is competitive, demanding, challenging, and fascinating at the same time. Being a face and the recognition of your business, each element related to it is dip into the deep thinking and need lots of consideration.
Designing a logo is not just a matter of drawing a circle, type in the company name and you have completed the whole necessary things. Unluckily, if you worth the money the client is paying you or if it’s your project, there’s a lot more stuff to complete this game.
In the logo design industry, there are millions of people doling out crappy logos in a crowd, looking at them one can quickly identify the loopholes most of them may have. Now, the question must be popping-out on your head that how do you as a professional stand out from the crowd and produce quality logos that don’t suck? Don’t get panic. Read below the techniques:
1. Wise Use of Negative Space
Negative space is one of the techniques that have caught the whole magic of your logo design. Negative space, also called white space, involves usage of alternative colors in a graphic to give rise to twofold metaphors. In fact, numerous designers all over the planet believe that it is one of the best techniques to create a logo without any complex graphical content.
2. Visual Double Entendre
This technique is taking its edge and being used by some designers. It is an exaggeratedly elaborative way having twofold picture enfolded into one through ingenious construal of a concept or idea. Logo designs crafted on the foundation of this technique went on as smart and stamped on spectators memory. The high chances are that onlookers love the little mind game that you’re playing and probably grasp the worth, quality, or significance of design because of it.
3. Go With ‘Less Is More’ Approach
The approach is itself a winning plug that helps you get your business message out straight to the customers and comforts them understanding you and your business. It is to strip everything down to its essential eminence without breaking its charm and attain simplicity with the use of fewer ornamentations, details, and are measured as reduced to a point where no further improvement, simplification or beautification require.
4. Play Cleverly With Color
Not to jog your memory that colors are vital in designing—no matter what sort of piece of art it is, the compelling colors are in demand. Delve into colors that can go beyond and put in a nutshell the entire brand. Take some time to grasp the hidden meanings and use of colors. Colors can boost up the mood and also induce sentiments of the spectators. Not just that, it helps you frame your business and its offering appealingly.
5. Know Everything about Typography
Typography is the most critical thing we often overlooked too if you are going to design a logo you need to know everything about it. Play around wisely with tempting typos, letters and make your design outshine in the crowd of the designs.
Follow these techniques and make your logo outclass.