The Data Behind 2018 Motion Graphics Trend
Motion graphics are everywhere. So, why not to follow the trend and use all benefits it offers for your business promotion? The animation is what makes any storytelling more attractive and attractive, breathing a new life into simple notions and redoubling their impact. Motion graphics that is less laborious to create but has more compelling design is the ideal variant for creative designers and demanding customers. Below are some trends that should be followed in 2018.
Mix of 2D and 3D Graphics
With the constant blending of styles in motion graphics, it is hard to say for sure where 2D ends and 3D starts. In most cases, we can observe simple 2D overlays, when a flat text or graphic is overlaid with 3D objects, a live action or footage. Both 2D and 3D animations have their own benefits. Just imagine how they can enhance your storytelling combined in an engaging video. The appliance of such blend varies from movies, modeling and logo animation to engineering animation and architectural renderings.
This trend is not new, but it constantly grows in popularity and is considered to come into full effect in motion graphics the next year. Some people believe that seamless transitions make the animation process more complex and troublesome. Some people believe that seamless transitions make the animation process more complex and troublesome. And they are right to some extent. But the elegance and value of smooth flowing motion graphics cannot be denied or underestimated. Getting back to basics, seamless transitions exclude visible jumps or interruptions between scenes that fluently follow one another. Target customers get a mesmerizing story about your idea, product or service. Something engaging and eye-catching is what you need for the effective promotion.
Lettering and Typography
We use words to communicate, convey ideas and simply illustrate our fillings. Whether you speak or type, the effect is the same. Image and sound are at the heart of animation, but quality typography is what influences viewers, transforms thoughts and leads the audience through the video, plainly transferring the message. If you did not pay due attention to this aspect, it’s about time to change the attitude, consider possible ways of forming word images, using lettering, and experiment with how typography comes into and out of your graphics.
It seems that the slogan for this hot trend in motion graphics is “The more liquid motion the better!”. After Effects jump-started smooth transitions between scenes or images bringing the liquid motion on a whole new level and securing its popularity in the advertising world. This fresh alternative can become a game-changing solution for people who want to move from perfect geometric shapes, straight lines, and circle-transitions to try something state-of-the-art.
Grain and Noise
One more trend on the list that will find its fans in 2018. Almost every designer is familiar with these After Effects. Gaining popularity in motion graphics, grain is normally applied to stylize visuals simulating a camera noise. Noise, in its turn, is usually added for utility and presents a visual distortion of an animation. They both assist in setting the right mood or combine graphic elements helping to tell a more vivid story about you, your brand and your goals.
A variety of predictions and trends only proves that perfection knows no limits. Will all these techniques work for your unique project? It is definitely worth to try them out and spot your favorites that will assist in delivering the key message to end-customers.