10 Best SEO Areas to Focus in 2018
With rapidly evolving technological development, SEO techniques are also changing continuously, bringing new trends to boost the website traffic. Therefore, you need to be on the ball throughout the year to optimize the opportunity of being searched on Google, Yahoo, Bing or other search engines.
The year 2018 has left behind all the obsolete old trends and has brought advanced techniques of enhancing website ranking. In this boundlessly creative world of designers, developing an attractive and beautiful website is not a big challenge but the real task is to make it more viewed online. Here’s a rundown to update you with the advanced areas of SEO which you might not have known before.
Enhance User Engagement
Hold the user’s attention as long as possible because it will increase the amount of time spent on the web page. Search engines like Google are pushing those websites in the search results pages that have stronger engagement and are mostly liked by the users. Using the latest trends, you can now engage the visitor by using more visuals, pyramid style of writing, easily readable fonts, and by improving your bounce rate.
Follow YouTube SEO
If you will keep a check on the YouTube SEO, you will be able to tap greater audience. It is the second most popular searching site after Google with 3 billion visitors per month. For every search result, you find at least one YouTube video result on the SERPs. By following its SEO you will get higher ranking on Google and will also get traffic from YouTube.
Accelerate Site Loading
The site speed is a very crucial ranking factor as search engines prefer those websites that are faster and instantly loaded on mobile phones. Google has launched many apps like Page Speed and Think with Google, enabling web developers to make their sites more responsive and faster. Using small images on your website can also make it more compatible.
Use Keywords Sparingly
Entirely depending on keywords and ignoring quality and organization of the content can hurt your website’s search optimization. You must use keywords but carefully, keeping them relevant to the nature of your website without compromising the essence of the content.
Focus on Titles
Know your target audience and its queries first and then write the website content. Your web page titles and blogs should clearly mention the objective of the website because the advanced Google algorithm can track the detail and interest of the user and generate results accordingly. You should also guide the logo makers to design your title logo according to the nature of the brand.
URL is the connecting bridge between website and the user. Improve your URLs, keeping them short, relevant and with keywords. It will help in enhancing the user experience.
Make Pages Longer
Increase the content on your page by adding extra words to the existing information rather than writing lengthy blogs and articles. Research shows that website with longer pages generates greater traffic.
Websites that have visual content including photos and videos must use ALT tag to show the additional information or details about the product. ALT tags enable the search engine to locate your website easily.
Don’t Forget Meta Data
SEO determines the relation between website and search engines which can be strengthened by providing more information about your product. The Meta description on web pages increases the chance of being visited if incorporated relevant keywords.
Keeping everything aside, the first task is to make your website technically strong by optimizing it up to par. Boost the system of your website with HTTPS, upgrade your mobile-oriented content to Accelerated Mobile Pages (AMP), turn to crawl programs for enabling Google to track your pages and fix 404 errors.